First-Party Data is Not a Privacy Trend
It is a competitive moat, if you build it right. What the shift away from third-party data means for how brands think about their relationship with customers.
Read more
PORTFOLIO / 2026
Sruthi
Sreelatha
Economics graduate with a track record of market analysis, go-to-market strategy, and data-driven decision-making. Targeting business strategy and consulting roles.
CURRENTLY
Marketing Research Intern
@ adrianse*
Feb 2026 — Present
FOCUS
GA4Market ResearchExcelFigmaR StudioAI Tools
Experience & Projects
2024 — 2026
2026
Marketing Research Intern
adrianse*
Researching market trajectory and growth opportunities in the architecture and interior design sector. Conducting competitor analysis across social media and market sizing to support strategic brand positioning.
Market ResearchCompetitor AnalysisBrand Strategy
2025
Marketing & Communications Analyst
Vosyn, Vancouver
Co-developed and executed a go-to-market strategy for an equity crowdfunding campaign. Built investor decks, PR kits, and data-room materials. Led digital execution across LinkedIn and Instagram and coordinated a cross-functional team of 5 against compressed timelines.
GTM StrategyInvestor MaterialsLinkedInInstagramNotion
2024
Marketing Intern
Wrogn, Universal Sportsbiz, Bangalore
Supported a multi-channel campaign that contributed to a 20% increase in online sales. Conducted customer and market research to support new product launch visibility.
Campaign StrategyMarket ResearchExcel
Selected Projects
Angel Investor Pitch - StudyStay
Built a commission-based revenue model and conducted market, competitor, and feasibility analysis
Revenue ModelingMarket ResearchFeasibility Analysis
Antitrust Economic Analysis
Analyzed pricing power and market dominance; proposed a consumer-welfare-focused regulatory framework
Economic AnalysisMarket DominanceRegulatory Framework
AI-Driven Marketing Strategy
Designed an analytics-led marketing loop using GA4 and AI tools — proposed improvements to lift conversion rates from 2–3% to 5%+ and reduce customer acquisition costs.
GA4AI ToolsAnalytics
Key Competencies
Analysis & Tools
Google AnalyticsR StudioMarket ResearchExcelPowerPointMS Office
Tech
AI Tools (ChatGPT, Claude)FigmaAsanaNotionJavaScript (basic)Vibe Coding
Core Skills
AdaptabilityCross-functional collaborationStrategic thinkingCommunicationAttention to detail
Recent Thoughts
Who Your Campaign is For is a Strategy Decision
What running go-to-market for a crowdfunding campaign taught me about positioning before the ads even start.
Read more
What Antitrust Analysis Taught Me About Competitive Advantage
Market power is not just about what a dominant firm does today. It is about what it stops others from trying.
Read more
Let's Connect
Interested in strategy roles, business analysis projects, market research initiatives, and conversations about economics, data, and business strategy.
ELSEWHERE