Sruthi Sreelatha
Aspiring Marketing & Strategy Consultant
About MeAbout Me
Discover my journey, values, and approach to marketing
A Little About Me
I'm a recent Economics and Management graduate with hands-on experience in marketing and partnerships. Along the way, I've discovered that I love the strategic side of marketing, asking the big questions, analyzing challenges, and helping businesses think about growth in new ways. I'm now exploring opportunities to apply both my marketing skills and my consulting mindset to projects that make an impact.
Current Position
Media and Partnerships Team Lead
Vosyn, Vancouver, BC (July 2025-Present)
Managed cross-functional teams, developed PR strategies, optimized lead conversion, and collaborated on strategic planning.
How I Work
Adaptability
Quick to learn and comfortable navigating new challenges and environments. I thrive in dynamic situations and can pivot strategies when needed, always staying flexible while maintaining focus on goals.
Inquisitive Nature
Curious and eager to ask questions, uncover insights, and understand the 'why' behind decisions. I believe that asking the right questions leads to better solutions and deeper understanding.
Collaborative Spirit
I believe the best results come from diverse perspectives and open communication, fostering an environment where everyone can contribute their strengths.
What Drives Me
I'm genuinely curious about why people connect with certain brands and the small details that shape those decisions. I enjoy asking questions, exploring new perspectives, and learning from each experience. Whether it's working with data, developing ideas, or collaborating with a team, I'm motivated by the opportunity to grow and contribute in meaningful ways. What excites me most is turning what I learn into thoughtful strategies that can help organizations move forward.
Education & Certifications
University Education
UBC Okanagan
Economics Major, Management Minor
2021-2025
Key Courses: Consumer Behavior, Marketing, Project Management, Operations Management, Microeconomic/Macroeconomic Analysis
Canadian International School
International Baccalaureate (IB), IGCSE
2017-2021
Google Certifications
Experience Timeline
Media and Partnerships Team Lead
Vosyn
Vancouver, BC
July 2025-Present
Managed cross-functional team workflows and coordinated deliverables across 5 professionals to meet campaign milestones.
- Developed comprehensive PR strategy and investor presentation materials to support market positioning efforts
- Created and implemented lead conversion optimization plans, improving partnership development processes
- Collaborated on strategic planning sessions to align marketing initiatives with business objectives
Product Marketing Intern
Vosyn
Vancouver, BC
May-July 2025
Analyzed campaign positioning strategies and provided recommendations for warm lead activation approaches.
- Researched and drafted go-to-market strategy components for equity crowdfunding campaign compliance with Canadian Securities Laws
- Identified and mapped potential thought leaders and influencers through platforms like Thinkers360 for outreach campaigns
- Supported internal strategy discussions on grassroots marketing initiatives and organic growth tactics
Marketing Intern
Universal Sportsbiz
Bangalore, India
July-Aug 2024
Focused on digital marketing and sales optimization
- Increased online sales by 20%
- Conducted comprehensive market research
- Designed social media content calendars
Brand Ambassador
Aerie by AEO Inc
Kelowna, BC
July 2023-April 2024
Customer engagement and sales promotion specialist
- Enhanced customer engagement strategies
- Improved conversion rates through targeted promotion
- Developed strong customer relationships
Sales Associate
Comma Café, UBC Okanagan
UBC Okanagan
Sept 2022-April 2025
Food service and customer experience management
- Maintained high customer satisfaction scores
- Collaborated effectively in team environment
- Developed strong communication skills
Orientation Leader
UBC Okanagan
UBC Okanagan
Aug-Sept 2023
Campus orientation and student leadership
- Led 50+ students through orientation process
- Facilitated campus integration programs
- Mentored new students
Skills & Expertise
Marketing & Strategy
Digital Marketing Strategy
Social Media Management
Content Creation
Brand Building
Campaign Development
Influencer Outreach
Market Research
PR Strategy
Technical Proficiency
Proficient in industry-standard tools and platforms for digital marketing excellence
Google Analytics
Data tracking & insights
Adobe Creative Suite
Visual content creation
JavaScript
Web development & automation
Canva
Quick design solutions
Hootsuite
Social media management
Asana
Task & workflow organization
Notion
Documentation & planning
CapCut
Video content creation
Leadership & Soft Skills
Team Leadership
Led teams of 5+ professionals
Cross-functional Collaboration
Worked across departments
Creative Thinking
Innovative problem solving
Communication
Clear and effective messaging
Adaptability
Thrives in dynamic environments
Time Management
Efficient project execution
Platforms & Social Media
Leadership & Community Impact
President
Angels Without Boundaries
Sept 2022-April 2023
Led executive team of 5 members and coordinated activities for 200+ regular members
Organized fundraising events and awareness campaigns focused on educational resource access
Analyzed event performance data to optimize future initiatives and increase student engagement
Developed organizational messaging and outreach strategies to expand community impact
Financial Coordinator
Angels Without Boundaries
2022-2023
Managed organizational budget and tracked fundraising revenue across multiple events
Coordinated financial planning for awareness campaigns and educational initiatives
Collaborated with executive team on resource allocation and expense management
Key Club Leader
High School
Aug 2020-March 2021
Founded and established Key Club chapter to promote community service leadership
Organized mindfulness and mental health awareness events for student body
Adapted programming to virtual format during COVID-19, maintaining member engagement
Developed event planning and coordination skills through multiple community service initiatives
Community Volunteer
Sparsha NGO
3 months - 2019
Volunteered at Sparsha NGO in India, working towards child care and development for vulnerable children
Taught 12-14 children Hindi every week on Sundays for 3 months
Connected with children at a deeper level to understand their educational needs
Gained insights into financial disparities and quality of life differences
Let's Connect
Ready to launch my marketing career with a team that values creativity and growth! I'd love to discuss how my experience and eagerness to learn can contribute to your success.